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As Coinbase Moves Into NFT Space, Even Jim Cramer Changes Tune – Forbes

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Jim Cramer, host of Mad Money on CNBC, said he recently bought Ethereum (ETH) as a play on the NFT … [+] craze sweeping the crypto markets.
Watch this: in April, CNBC Mad Money host Jim Cramer said people buying non-fungible tokens (NFT) are buying things that don’t exist. “We have people trying to put prices on things that didn’t exist — think non-fungible tokens,” he said in April. He wasn’t saying don’t invest in them, but he was equating them with bubbles bound to pop.
On October 12, Coinbase, one of the biggest cryptocurrency exchanges used by retail investors, said it would add an NFT marketplace to its platform.  And so two weeks later, on October 28, Cramer said he was betting on the roughly $10 billion NFT market by buying Ether tokens.
“In all honesty, I was gambling,” Cramer said. “I was simply gambling on crowd psychology. I have no idea whatsoever why these things went up.”
Jim, CrAmerica are all crypto gamblers now.
Like the guys selling strange tokens in a bar in Tatooine in the Star Wars universe, we are all playing with these oddball chips, most of them only having value in one bar. No one knows why they go up.
I own Enjin coin as a play on NFTs. I have no idea why it’s been up 10% in the last week. Coinbase’s announcement happened over two weeks ago.
“The future has no gatekeepers,” says Tom Hale, founder & CEO of new decentralized NFT platform, Melon. “It’s an open future where creators, brands, and fans connect directly. We see a future where brand-creator collaborations and creator-to-fan relationships take place directly on a decentralized web. That’s a future with more power for content creators and their fans,” he tells me.
Maybe this is why Enjin is up. People are seeing the future more clearly.
In short, NFTs are digital artworks, audio clips, video clips. They are priced in crypto. Sometimes they are priced in fiat. It’s a new world. We’re all just wrapping our heads around it.
Even stars of the investing world, like Cramer himself, cannot truly explain it other than an NFT is something for gamers purchasing to use in a particular game, usually on the blockchain, not on the X Box. It’s also digital art you – I suppose – don’t hang on your wall. Then again, NFTs are moving beyond art, and audio-visual clips.
This year we have seen sales of Jack Dorsey’s first Tweet, and in March, TikTok’s own NFT experiment saw a sale of over $500,000. (I don’t get it. Who is spending that kind of money on this nonsense?)
Exchanges like Coinbase and marketplaces like Melon are building on this new market.
Hale names some social media stars that will work with Melon to create tradable NFTs:  SwagboyQ, Liane V, and Tim Chantarangsu, once known as Timothy DeLaGhetto. They have tens of millions of followers. Except for me. I have no idea who these people are. But imagine if they made an NFT? Perhaps it would be a money maker. 
Jim Cramer: buy crypto. Buy into the NFT space. Even if you don’t know what it is.
Coinbase Joins the Chorus
Coinbase expanding its footprint in NFTs should come as no surprise, as NFTs are reaching mainstream audiences. It’s totally stolen DeFi’s thunder.
Coinbase announcement marks another step forward for NFT creators because Coinbase is the de facto on-ramp for most retail crypto investors.
Coinbase also has an opportunity to lead the charge in expanding beyond Ethereum, the main blockchain for NFTs for now. Others are eating into Ethereum’s market share. Users have embraced a multi-chain future, and venues like Coinbase can align with that to maximally benefit their customers, thinks John Wu, President of Ava Labs, a team supporting development of the Avalanche blockchain.
Coinbase is not the first exchange to hop on the NFT bandwagon.
If you watched any baseball this year, and surely the playoffs, you saw umpire’s with the logo for FTX on their shirts. FTX is a crypto exchange. They sell NFTs as well. They hope to be the place where MLB players put up personal items for sale as NFTs.
On October 26, former Boston Red Sox slugger and World Series champion David Ortiz signed a deal with FTX. Surely he’ll have someone create “Big Papi” NFTs for FTX, just like Tom Brady.
Last year, a Brooklyn start-up called Voice launched a platform for creators to make and sell their own digital art. Voice is being billed as a cheaper alternative to Ethereum. They have joined other marketplaces, like Melon and early entrant OpenSea.
Voice is a Brooklyn-based startup, an NFT creators market place. Look at these prices.
Why Invest, Where to Invest, What’s Next?
Why invest?
Because digital assets are the new stock exchange and everyone, even the pros, are diversifying into these assets. You can get in with a hundred bucks, and let it ride.
Think about what a $100 in Bitcoin would have been back when it was $15 a coin. That’s why you invest in this space. That’s why everyone invests in the crypto universe. NFT is the newest planet to form there.
Where to invest?
Wu thinks that a mix of investing in NFT collectibles and the blockchains that support them is “a sound strategy.”
“An analog to the traditional world would be investing in both Sothebys, and the art they handle for clients,” he says.
As a cryptocurrency investor, I’d rather invest in a project that supports NFT sales (like Enjin), rather than try my lucky at buying the first piece of digital real estate created by a video game I’ve never heard of, let alone spent five hours a day playing.
Thinking like a serious investor for a moment, I asked Wu where he would invest if he wanted to invest in the NFT space.
He said it would be a “clean” investment thesis to “buy into projects that focus solely on NFTs.” But the utility of NFTs can, and will, go beyond art and collectibles. (There’s a project now selling wines, NFT-style.)
Here they are:
“We’re building our own NFT market platform for our own ENO Token because we see an opportunity for creating a marketplace for wine collectors that can use an NFT,” says David Marquez, blockchain marketing advisor to ENO, a project billed as a “decentralized wine movement to connect and spread wine culture around the world.”
The idea behind their new ENO token is that investors can own a bottle of expensive wine, but not really take ownership of it for their wine cellar. So with ENO, you can create a digital wine cellar and if you believe certain wines will increase in value, then you can sell them digitally. The real bottle will just stay in the vineyard. Maybe you’ll have your name on it.
Marquez has an OpenSea account. “My kids are in a couple of collector games like Pokemon that use NFTs,” he says.
“Projects with NFTs in gaming have a strong future because they already have a good use case,” says Fares AT (that’s what he goes by), founder and CEO of the Ghospers Game.
He says that investors looking for ideas should join Reddit, Discord and other NFT chat groups for intel.
“They will see just how many people love art. The new generation of art is here. What’s coming? I think StarAtlas, Mist, or any Gamefi NFT should be an interesting investment once they launch. Aurory comes to mind, too, due to the teams behind them.”
“Legend has it, that somewhere on the other side of space there is a diamond the size of a planet … [+] and everyone is out to find it. It all comes down to one thing: who’ll find it first.” — StarAtlas will have its own NFT market.
I’ve come to view NFTs as a mix of digital collectibles – be it images, or audio-visuals – and items for purchase in these new blockchain-based games (like a StarAtlas) that vary in terms of quality and depth of play.
I guess the newest games would be part of the metaverse, but I’ll save that for another time. (Billionaire Mark Zuckerberg is probably onto something again in changing his company’s focus from Facebook to something more reminiscent of the SyFy series Caprica back in the day.)
“Today we can purchase a digital piece of art, music or video which has value in and of itself. However, imagine if we could sell NFT’s to invest into impact projects, offering the opportunity for ongoing financial and non-financial returns, making the NFT a living thing?” says Glen Jordan, the co-founder of Empowa. He thinks the functionality of NFT’s is only just starting to be explored.
Empowa is using NFT as the basis for affordable home loans in Africa, where some countries will charge upwards of 30% interest on mortgages. Empowa is powered by Cardano. (I own it! Woohoo!).
When I look at their website, I can’t tell if, like Zuckerberg, they are truly onto something and we are moving into a whole new world; one we don’t quite have the language for, or the best use cases for yet. That’s one hand. On the other hand, I think this is going nowhere. But I am willing to bet that viewpoint is like looking at a URL code in the 90s and thinking that building a business on the World Wide Web will never fly. It’s just too hard!
Jordan’s idea is that the NFT is ready to break out of arts and entertainment. A project like Empowa “adds to the value of the NFT and appeals to a much broader market of investors and philanthropists,” he says.
Meanwhile, for Coinbase and other crypto exchange investors who aren’t ready to buy funky digital art, Wu has a warning: investors in platforms that don’t support a large number of crypto use cases like decentralized finance and NFTs — even the social tokens like what Empowa is after — “will risk losing out on the cross-over opportunities between these applications.”
Disclaimer: The author of this article owns Enjin, Cardano and Bitcoin.

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Tyler Hobbs' Fidenza NFT Project Gets $1M Pump Over 48 hours – CoinDesk

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DOJ Asks Congress for Tools to Limit NFT Money-Laundering Risk – PYMNTS.com

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Down at the very bottom of the crypto crime report the Justice Department issued last week was a request that could make it a lot harder to buy and sell NFTs.
Citing examples of criminals using the sale of the popular nonfungible tokens that hold art, video, music and collectibles to launder funds, the Justice Department asked Congress to define some of all NFTs as “value that substitutes for currency” under the Bank Secrecy Act (BSA).
Doing so, it said in “The Role of Law Enforcement in Detecting, Investigating, and Prosecuting Criminal Activity Related to Digital Assets,” would “make clear that its key [anti-money-laundering (AML) and countering the financing of terror (CFT)] provisions — including the obligations to have customer identification programs and report suspicious transactions to regulators — apply to NFT platforms, including online auction houses and digital art galleries.”
See also: DOJ Seeks to Double Jail Time for Money Transmission Crimes
The impetus, the department said, is the “explosive growth in the demand and corresponding markets for NFTs, perhaps most notably in the area of digital art.”
Substantial Risk
This “presents substantial money-laundering risks,” it said, citing a February Treasury Department study on money laundering in the broader art market.
“NFTs can be used to conduct self-laundering, a sequence in which criminals purchase an NFT with illicit funds and then resell to a purchaser who pays for it with clean funds unconnected to a prior crime,” that report noted.
It also found that in most cases, “digital assets that are unique, rather than interchangeable, and that are used in practice as collectibles rather than as payment or investment instruments … are generally not considered to be virtual assets under [international regulations].”
The “nonfungible” part of NFT means that each is unique and cannot substitute for any other, as opposed to cryptocurrencies like bitcoin which all have the same uses and value.
NFT marketplaces “may take the view that this definition [of a ‘value that substitutes for currency’] does not apply to their activities — and that they are thus not subject to the BSA’s anti money-laundering and anti-terrorism laws, the department said.
Justice is asking Congress to amend the BSA “to make clear that its key AML/CFT provisions — including the obligations to have customer identification programs and report suspicious transactions to regulators — apply to NFT platforms, including online auction houses and digital art galleries.”
Already There
Redefining NFTs as “value that substitutes for currency” would allow the Treasury Department’s Financial Crimes Enforcement Unit (FinCEN) to “potentially seek to regulate such activity under its money transmission regime,” a trio of lawyers at Skadden, Arps, Slate, Meagher & Flom wrote in an April blog post.
That, according to Jamie Boucher, Eytan Fisch and Javier Urbina, would require NFT marketplaces to register as money services businesses (MSB) with FinCEN.
Some types of NFTs — notably those used to fractionalize tangible assets like physical artworks and real estate, but also other valuable art or collectible tokens — are likely securities, the Securities and Exchange Commission (SEC) has said.
See more: How Did NFTs Become SEC’s Newest Crypto Target?
In FinCEN’s view, the trio noted, those can be repurposed to fit the definition of “value that substitutes for currency” and thus may already require MSB licenses.
 
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FTX Talking With Investors for $1B Fundraising at $32 Billion Valuation – NFTgators

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Quick take:
Although Binance maintains its number one spot in terms of crypto transaction volume, FTX is catching up quick after rising to third, behind Coinbase. This could change soon given the steps FTX is taking in web3.
According to reports, Sam Bankman-Fried’s company is seeking $1 billion in a new round of funding at a valuation of about $32 billion. That values FTX twice the value of Coinbase— whose market cap stands at just over $14 billion, and at least 7-fold Binance’s most recent valuation of $4.5 billion.
And there is a good reason for the disparity in market share (volume-wise) and overall valuation. FTX is more than just a crypto exchange platform. 
The company has expanded its ecosystem to include stock trading, NFTs, crypto lending services and more, all forming significant operational synergies for the rapidly growing web3 company.
It explains why investors are placing such value on FTX. According to sources close to the $1 billion fundraising talks, the figure could change by the time the round is closed, CNBC reported, citing people who did not want to be named.
FTX has been one of the most active investors in the web3 space during the crypto winter. The company is in the process of acquiring the crypto lending platform Blockfi for a reported amount of $240 million.
Last year, it acquired crypto derivatives platform LedgerX allowing it to offer derivatives trading alongside traditional crypto exchange services.
Earlier this year, the company purchased Good Luck Games, the developer of the card battle game Storybook Brawl for an undisclosed amount. The acquisition added another perspective to FTX’s business pouncing on the rapidly growing web3 gaming sector.
The company also recently announced a partnership with online game retailer Gamestop to onboard the gaming community to web3.
In July, Bankman-Fried refuted claims that FTX was planning to buy retail stock brokerage platform Robinhood after Bloomberg published a report suggesting discussions were underway.
News about the new fundraising come hot on the heels of the company’s $900 million raise announced in July. FTX also raised $420 million in October 2021.
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