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Can Facebook align with the values of the metaverse? – Marketing Dive

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The social behemoth's history of buying up other apps like Instagram and WhatsApp suggests motives of monopolizing the market — the antithesis of the metaverse's community pillar.
The following is a guest post by Adam Jeffries, CEO of Metaplex Studios. Opinions are the author’s own.
It’s becoming more apparent within mainstream media that blockchain technology is making itself known and pushing its way into our everyday lives. Within the average users’ daily scroll through social media, we are beginning to see the impact that Web3 — decentralized apps that run on the blockchain — is having. Social video app TikTok recently integrated with Audius, a blockchain version of Spotify, and took out a full page ad to promote the creator economy while Twitter has become the main platform for crypto projects to engage with their community. Between April and June, there were 12.3 million mentions of cryptocurrency on Twitter, 6.57 million users hashtagging “crypto” and a wave of new NFTs being incorporated into Twitter as users’ profile pictures.
While some social networks are keeping it simple while still trying to get in on the fun, Facebook is taking it to a whole new level. The social networking giant recently announced plans to invest $50 million into the metaverse with as many as 10,000 new job opportunities for European workers and to change its corporate name to Meta
But can centralized Facebook make a smooth transition into the metaverse and be welcomed by the global decentralized community?
Well, it all comes down to value alignment.
Metaverse. It’s a term that has been frequenting many corporations lately. Celebrities by the likes of Reese Witherspoon, Paris Hilton, Mark Cuban and Snoop Dogg have all spoken about being involved, and big tech firms Google, Apple and Microsoft are investing. Roblox, a self-titled metaverse company, also debuted on the New York Stock Exchange earlier this year. But what is it and why is everyone so excited about it?
In true technological fashion, there is no universally accepted definition of a metaverse.
Simply put, it’s an expansive network of real-time rendered 3D worlds and simulations with a goal to provide co-ownership and participation. It’s not a virtual reality experience or virtual economy with avatars “hanging out,” but a way to support continuity of identity, objects, payments, history and ownership.
The metaverse, in its entirety, is a very cool concept. SIDUS, the NFT collection that launched to act as an access portal into a gaming metaverse shows how creative the technology can get. We also have seen companies such as Dolce and Gabbana selling digital clothing NFTs for people to “wear” in the metaverse.
Unlike companies such as Steve Madden, which is incorporating metaverses into its current branding, Facebook has grand plans to transition into a metaverse company. But transitioning to a responsible metaverse means the social giant will need to shed the processes of its large corporate structures and embrace community ownership and rule-making.
Within a metaverse, there are three pillars in place to ensure responsibility.
Centralized organizations like Facebook care about their business and what they want to accomplish. Unfortunately, that usually doesn’t correspond with the good of the community. Knowing what we know, Facebook’s current ideals conflict with the ideas of decentralized spaces that metaverses were designed to represent.
Ironically, the decentralized internet was hailed as a way to dethrone companies such as Twitter and Facebook by challenging the centralized power structure and walled gardens.
To become a decentralized organization, Facebook would have to do away with its high power of authority and give up current control. It would have to increase community involvement in decision-making — a far reach from its traditional practices — and would need to rearrange its values regarding personal data and privacy. Previously under fire for the collection of user information and concealment of research, the currently centralized organization operates in the shadows, which directly challenges a key responsibility pillar of the metaverse.
The social network’s conflicting outward values will result in lots of talk of decentralization, but no action as conflicting values in a decentralized system don’t work. The community is supposed to work together to create a homogenous system. If the values aren’t clear, the system will work against itself and fail.
Facebook’s reasoning behind its possible shift is unclear. Its history of buying up other apps like Instagram and WhatsApp points to motives of monopolizing the market. In truth, Facebook doesn’t want Web3, it wants power.
Megan Rapinoe appeared in an ad Subway uploaded to YouTube on July 21, 2021.
National brand building is often in conflict with the needs of local operators — a dichotomy that has only become more apparent in the past 18 months.
As consumers navigate the stop-start nature of pandemic recovery, some brands have proved adept at addressing their anxieties and tech needs by offering a dose of optimism, in-person events or NFTs.
Subscribe to Marketing Dive for top news, trends & analysis
Topics covered: social media, mobile, advertising, marketing tech, content marketing, and more.
Megan Rapinoe appeared in an ad Subway uploaded to YouTube on July 21, 2021.
National brand building is often in conflict with the needs of local operators — a dichotomy that has only become more apparent in the past 18 months.
As consumers navigate the stop-start nature of pandemic recovery, some brands have proved adept at addressing their anxieties and tech needs by offering a dose of optimism, in-person events or NFTs.
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Topics covered: social media, mobile, advertising, marketing tech, content marketing, and more.
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Topics covered: social media, mobile, advertising, marketing tech, content marketing, and more.

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Lamina1 Presents Inaugural “Open Metaverse Conference” Connecting the Worlds of Blockchain and the Metaverse for a Next-Gen Internet – Business Wire

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Featuring a keynote from co-founder and futurist Neal Stephenson, the first-of-its-kind event aims to empower creators and coders to build the Open Metaverse together
LOS ANGELES–(BUSINESS WIRE)–Lamina1, a Layer 1 blockchain optimized for the Open Metaverse, today announced its role as founding sponsor of the Open Metaverse Conference, a first-of-its-kind industry event bringing together the worlds of the Metaverse and Web3 to build a more open and immersive Internet. The two-day conference will take place from February 8-9, 2023 in Los Angeles, California, and will gather experts and builders spanning Metaverse experiences, Web3, and entertainment.

Co-founded by Neal Stephenson, renowned futurist and science fiction author who originally coined the term “Metaverse,” and cryptocurrency pioneer Peter Vessenes, founder of the first VC-backed Bitcoin company, Lamina1 will provide the infrastructure to empower rapid expansion of the Open Metaverse. As the founding sponsor of the Open Metaverse Conference, Lamina1 will provide a forum for critical conversations around identity, privacy and interoperability, while exploring how audience engagement, creative storytelling, and the technicalities of blockchain can work hand-in-hand to make the vision of the Open Metaverse a reality.
The Open Metaverse Conference will feature keynotes from renowned technologists and storytellers who are pioneering visions for the next era of the Internet. Attendees will hear from Lamina1 co-founders Neal Stephenson and Peter Vessenes, as well as Philip Rosedale, founder of virtual world Second Life (Linden Lab) and co-founder of virtual platform High Fidelity, John Gaeta, Oscar-winning VFX pioneer (The Matrix) and CCO of character persona company Inworld AI, Cathy Hackl, Metaverse and Web3 strategist and founder of design consultancy Journey, and other industry crossover leaders to be announced. Keynote sessions will be complemented by diverse speakers and side events spanning games, art, entertainment, and commerce. To connect these key areas of culture with the technology that enables them, the Open Metaverse Conference will also facilitate technological deep dives for attendees from leaders in Web3, immersive computing, and technology standards groups. Presenting partners include the Metaverse Standards Forum, the Open Metaverse Interoperability Group, and the Open Metaverse Alliance for Web3 (OMA3), all organizations fostering interoperability.
“We are at a moment in time when developers, creatives, and producers can finally design the seamless and persistent experiences we’ve dreamed about,” said Jamil Moledina, Vice President of Games Partnerships and Media at Lamina1. “The Open Metaverse Conference will serve as the big tent for everyone who’s thinking about creating never-before-possible experiences that allow creators and consumers to enter unique virtual worlds on a level playing field.”
“OMA3 is pleased to collaborate with Lamina1 and the Open Metaverse Conference in promoting interoperability,” said Robby Yung, CEO of Animoca Brands. “OMA3 looks forward to developing talk tracks to encourage the creation of a more open and immersive internet.”
The conference will encourage interdisciplinary dialogue through debates, pitch sessions, roundtable discussions, and networking opportunities to help drive new ideas and connections.
“We felt a real sense of urgency to facilitate discussion with our colleagues and creators across the spectrum,” said Rebecca Barkin, President of Lamina1. “We know that the Open Metaverse will be built collaboratively and with a set of shared values, and we’re happy to provide this forum to address the needs of the community and to solve big problems together.”
For more information on the Open Metaverse Conference, visit www.openmetaverseconf.com.
About Open Metaverse Conference 
The Open Metaverse Conference (OMC) is an industry-first event presented by Lamina1 focused on bringing together the Metaverse and blockchain technology. The conference gathers key stakeholders spanning developers, creatives, producers, product owners, and executives to ask and address big questions around the development of a truly Open Metaverse that leverages open-source, collaborative principles and blockchain decentralization.
About Lamina1 
Lamina1 is a Layer1 blockchain optimized for the Open Metaverse. The brainchild of legendary futurist Neal Stephenson (who first conceptualized the term “Metaverse” in his 1992 best-selling novel Snow Crash) and Peter Vessenes, a foundational leader in the crypto space from the early days of Bitcoin – Lamina1 is on a mission to deliver the blockchain technology, interoperating tools, and decentralized services that will establish it as the preferred destination for creators building a more immersive Internet. It is the first provably carbon-negative blockchain in the world.
K.C. Maas
Wachsman
kc.maas@wachsman.com
K.C. Maas
Wachsman
kc.maas@wachsman.com

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Facebook Founder, Zuckerberg Drops Out Of 10 Richest Men After Losing Half Of Fortunes – SaharaReporters.com

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According to Forbes, the Facebook founder has lost more than half his fortune—a staggering $76.8 billion—since September 2021, dropping him from No. 3 on The Forbes 400 list of the U.S.’ wealthiest people to No. 11. Worth $57.7 billion on this year’s list.
 
Meta chief executive officer, Mark Zuckerberg has lost his spot in the list as one of the 10 richest people in America.
According to Forbes, the Facebook founder has lost more than half his fortune—a staggering $76.8 billion—since September 2021, dropping him from No. 3 on The Forbes 400 list of the U.S.’ wealthiest people to No. 11. Worth $57.7 billion on this year’s list.
Zuck trails Walmart heir Jim Walton, former New York City mayor Michael Bloomberg and other tech moguls such as ex-Microsoft CEO Steve Ballmer and Google founders Sergey Brin and Larry Page. No one in America has lost as much money over the past year as Zuckerberg.
He has the cratering stock price of Meta (formerly Facebook) to thank for his exit from the top 10. Shares have plunged 57% since last year’s Forbes 400, which used stock prices from September 3, 2021. Tech stocks are generally in a slump with the market downturn, but Meta’s fall outpaces both the Nasdaq (-9.8%) and the S&P 500 (-13.5%), as well as Microsoft’s 14% decline, Google-parent Alphabet‘s 25% drop and Amazon’s 27% dive.
Investors are spooked by a privacy policy update from Apple last year that made it harder for tech companies to track users across apps, impacting Meta’s ad sales. Meta reported its first-ever quarterly revenue decline in July–a 1% drop, to $28.8 billion.
“Facebook makes most of its money from advertising, and now it just doesn’t have that data anymore,” says Mark Zgutowicz, an analyst at research and investment banking firm Benchmark.
“All those data signals went away, which basically means that advertisers are having trouble telling whether a campaign was successful or not.”
Compounding the problem for Meta, TikTok is luring away advertisers, along with lucrative Gen Z and millennial users. In February, Meta announced its first-ever quarterly loss of daily active users. A recent internal report showed that Meta’s TikTok clone, Instagram Reels, is struggling to compete, according to Wall Street Journal report.
Under normal circumstances, a slight dip in revenue might be manageable, but Meta is also investing heavily in virtual reality and the metaverse, which is dragging down operating profit. In 2021, the company’s metaverse division, Meta Reality Labs, lost $10 billion. While the metaverse is all Zuckerberg wants to talk about, investors are less enthusiastic so far. “It’s a long tail investment and, for now, it’s kind of a cash suck,” Zgutowicz says.
Zuckerberg first became a billionaire in 2008, just four years after founding Facebook. At 23, he was the youngest self-made billionaire at the time, debuting at No. 321 on The Forbes 400, worth $1.5 billion. By 2011, Zuckerberg’s net worth had increased nearly 12 fold to $17.5 billion.
This year isn’t the first time Zuckerberg’s net worth has taken a dive. After Facebook’s famously disappointing IPO in 2012, Zuckerberg fell from No. 14 to No. 36 on The Forbes 400. But it didn’t last long. The following year, Zuckerberg bounced back and, up until now, his fortune has continued to climb. Despite the litany of controversies and scandals plaguing the company, Facebook’s ad machine had reliably churned out enough money to impress investors, sending Zuckerberg’s net worth soaring to $134.5 billion last year, his highest net worth ever.
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Disney CEO Bob Chapek plotting a metaverse for Disney+ that will recreate their parks online – Daily Mail

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By Alex Oliveira For Dailymail.Com
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Disney is plotting a metaverse that would let people experience the most magical place on earth without ever setting foot in the theme park.
CEO Bob Chapek said the media giant’s metaverse would exist on its streaming platform, Disney+, and allow ‘the 90 percent of people that will never ever be able to get to a Disney park,’ to experience it in virtual reality.
‘We call it next-gen storytelling’ Chapek said in an interview with Deadline, noting that he didn’t like use the phrase metaverse ‘because it has a lot of hair on it.’
But regardless of whatever Chapek prefers to call the planned platform, many have responded by calling the move out of touch with Disney’s fanbase, and argued that if the parks stopped hiking prices more people would be able to visit.  
The move comes as Chapek – who took the helm at Disney in 2020 – struggles to make a name for himself in the shadow of his innovative predecessor, Bob Iger, and keep afloat amid controversies ranging from the park’s rising prices, to Disney’s stance on Florida’s Don’t Say Gay bill. 
Just last week, Chapek broke a months-long silence on an apology he issued in an attempt to quell Disney staff who were outraged by his failure to speak out against the controversial bill last spring, saying he chose to remain mum on the matter because he didn’t want to get Disney caught in a ‘political subterfuge.’ 
Disney CEO Bob Chapek said the media giant’s metaverse would exist on its streaming platform, Disney+, and allow people to experience park rides in virtual reality
Disney’s metaverse move comes as Chapek – who took the helm at Disney in 2020 – struggles to make a name for himself in the shadow of his innovative predecessor, Bob Iger
Chapek characterized the Disney metaverse as a way to experience the theme parks for the multitudes of people who are unable to actually make the trip in person.
‘We wish every person would have the opportunity to come to our parks, but we realize that’s not a reality for some people,’ he told Deadline, ‘we have before us an opportunity to turn what was a movie-service platform to an experiential platform and give them the ability to ride Haunted Mansion from a virtual standpoint.’
He said metaverse users would have an experience beyond what regular parkgoers have, and be able to step out of the ride-cars to explore sets and interact with characters. 
‘Maybe we’ll give them the opportunity what every single person in the park wants to do, and unfortunately too many of them do it, just to get off the attraction. See how it works, see how those ghost dancers move,’ he said. 

But many responded to the news by saying if Disney would just stop raising its prices, more of those 90 percent of people who cannot visit the parks would be able to.
‘Damn Disney. Just say it direct like that,’ wrote tech critic Juan Carlos Bagnell on Twitter, ‘90% of the HUMAN POPULATION is too poor to visit our parks, but hopefully some are less-poor-enough to own VR goggles and ride our rides in a metaverse clone…’
Commenters on the Deadline interview were equally unimpressed, with one saying ‘The reason 90% of people may not be able to experience the parks is because you keep hiking the cost of GOING to the parks beyond what most people can actually afford, Bob.’
‘Costs are up at the parks. Moral appears to be down. Iger had imagination and could adapt,’ said another.

Disney park prices have skyrocketed since Chapek was fully given charge at Disney in 2022. At California parks, ticket prices jumped 6 percent to $164 for single-park passes, while the price of getting into more than one park over the course of a day rose 9 percent to $319.
At the Florida parks the price to get into the park after 2pm rose to $169, while before 2pm fans were asked to fork over $194. Those prices could also rise based on an increased demand on any day.
‘If you’re the kind of person that budgets or saves for vacations, Disney Parks aren’t for you any longer,’ wrote a fed-up customer on Reddit, ‘That’s a Premium Physical Experience, and there’s plenty of national and international wealthy families to afford going indefinitely.’
And in August, as inflation scorched the US economy, Chapek warned those prices could continue to rise.
‘It’s all up to the consumer,’ he said, according to The New York Post, ‘If consumer demand keeps up, we’ll act accordingly.’
Disney’s metaverse would allow people to experience park rides like the Haunted Mansion without ever setting foot in Disney World
Chapek noted the virtual reality experience could go beyond simply sitting in the car and experiencing the ride the way park-goers do, but would allow people to step off of the tracks and explore the ride sets up close
Chapek has hardly been the happiest CEO on Earth since he took the reins at Disney.
After beginning his tenure in February, 2020, he was thrust immediately into the chaos of navigating Disney through the perils of the pandemic, which saw the media company’s primary revenue streams – theme park revenue and movie theater tickets – vanish like a pair of glass slippers at midnight.
To help steady the ship, Iger – much to Chapek’s ire, reportedly – was kept on in a leadership position through 2021.
But as soon as Chapek was given full control in 2022 his price hikes had customers raising eyebrows about whether he was up to the same scratch as the visionary Iger.
Those doubts were doubled-down on by Disney staff after Chapek decided to remain quiet on Florida’s Don’t Say Gay bill, a law which barred schools from discussing sexuality or gender with children between kindergarten and third grade.
Many Disney employees viewed the law as homophobic and an affront to the inclusive values of Disney, and publicly voiced their outrage that Chapek did not speak out against it.
Chapek said the metaverse would also work in conjunction with real-world visits to Disney theme parks
Disney is plotting a metaverse that would let people experience the most magical place on earth without ever setting foot in the theme park
He later apologized to staff, publicly decried the bill, and announced Disney had paused all its political donations within Florida.
Last week, Chapek addressed that apology for the first time since he issued it, saying he had struggled to balance the needs and beliefs of every one of his employees and customers.
‘What we try to do is be everything to everybody,’ Chapek told The Hollywood Reporter in a recent interview, ‘That tends to be very difficult because we’re The Walt Disney Company.’
‘We certainly don’t want to get caught up in any political subterfuge, but at the same time we also realize that we want to represent a brighter tomorrow for families of all types, regardless of how they define themselves,’ he said.

Published by Associated Newspapers Ltd
Part of the Daily Mail, The Mail on Sunday & Metro Media Group

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