Connect with us

Metaverse

Dating in the metaverse? Match Group unveils plan to build Single Town – Marketing Interactive

Published

on

Match Group, which owns dating platforms such as Tinder, Match.com and OkCupid, plans to enter the metaverse. The Group said in its Q3 2021 financial report that is working with Hyperconnect, social discovery and video technology company which the Group acquired in June this year, to create a live virtual world.
Titled Single Town, the metaverse will see singles, represented by their avatars, move around and engage with others by audio in various virtual locations. Users who express mutual interest in each other will then be able to connect privately as well. According to Match Group, Single Town is still in its early stages and is currently being tested in South Korea, but could provide “a very different dating app experience” for its users when it becomes a standalone app. “This new experience provides a glimpse into how metaverse experiences could be applicable to dating and it is the sort of innovation that will help us evolve our portfolio as we enter the next phase of dating,” the Group said. 
The Group also added that Hyperconnect is working on several innovations in its internal incubation lab, many of which are looking to “create disruptive new ways to meet and connect digitally”. 
According to Match Group’s financial report for Q3 2021, its revenue for the quarter increased by 25% compared to the same quarter in 2020. It also saw a 16% increase in paid subscribers, reaching 16.3 million paid users across its portfolio. The report also projects a 24% to 26% increase in year-over-year growth for the last quarter this year. At the same time, the report said that its revenue has been dampened due to “lingering COVID-19 effects across Asia”, especially in Japan – Match Group’s second-largest market by revenue. 
In its financial report, Match Group also revealed its monetisation plans for Tinder, the latest of which is its plans to launch virtual goods on Tinder. Tinder will launch its own virtual currency, Tinder Coins, which can be used to purchase the platform’s à la carte offerings, including Boost and SuperLike. Tinder may also unbundle its subscription packages and adopt a pay-as-you-go basis in some markets where there is demand for this structure. This will allow users to purchase their desired individual features such as See Who Likes You, using Tinder Coins.
tinder coins
The Coins can also be used to incentivise certain behaviours to help members make more meaningful connections on Tinder, such as verifying their profile or adding video to their bio. According to Match Group, the Coins will also be essential for the virtual goods and trading ecosystem, but details have yet to be released. Tinder Coins are currently being tested in several markets in Europe, while tests for the trading system will begin in 2022. 
Other monetisation plans include optimising the Explore feature on Tinder to drive Swipes, Likes and other activities. Explore is a space within the Tinder app that hosts interactive ways to meet new people. Activities such as Swipe Night, Hot Takes and Vibes allow users to navigate through profiles arranged by interest. The latest activity was Plus One, which was launched in October for users to search or tag along as a plus one for weddings. Tinder will also roll out Fast Chat in its Swipe Night experiences, allowing connect and share clues and theories without having previously sparked a formal match.
Additionally, Tinder plans to build features targeted toward specific groups of people to drive conversions. For instance, Match Group noted that female users on Tinder convert to payers at a lower rate than its other owned brands. Hence the Group plans to introduce targeted features that will provide women more power over their Tinder experience. While details have yet to be released, the Group said that tests are already underway. 
According to Match Group, its plans to enter the metaverse and leverage on the virtual goods economy come as it aims to meet people’s growing demand for meeting people using online tools; which accelerated due to the pandemic. “It is our focus to ensure that we continue to build products that people enjoy using and deliver the value and outcomes they are looking for, in order to drive continued growth and success across our portfolio,” the Group said. 
This is a significant shift from March this year when, in a bid to encourage its members to go for physical meet-ups with their matches on the app, Tinder gave out 1,000 free COVID-19 test kits. According to a press release, the dating platform mailed two test kits to 500 members based in US, so they can make sure both their match and themselves are COVID-19 negative. Tinder members could also claim a code for their free mail-in test from the Tinder app. This initiative came as Tinder observed that more than 40% of its members under the age of 30 had not met a match in person since October 2020. 
Separately, Tinder also launched a mental well-being initiative #BeThereForYou last month, in collaboration with mental health app Intellect. The initiative offers free mental health resources that include access to therapy sessions to its members in the region, urging daters to check in on themselves first.
Match Group joins other brands that have entered the metaverse, such as Hyundai Motor. The automotive company’s collaboration with Roblox aims to allow users to meet and communicate with one another and experience Hyundai Motor’s mobility offerings in the form of avatars. Similarly, Gucci also partnered Roblox to outfit Gen Z players and their characters, taking a leap of faith into the metaverse. Nike is also reportedly entering the metaverse having filed for several new trademarks this week. According to the US Patent and Trademark Office, Nike filed applications for “Nike” and its iconic slogan “Just Do It” on 27 October. A day later, it did the same for the “Jordan” brand name as well as Air Jordan and Jumpman logos.
Meanwhile, Meta even invested US$50 million for a XR Programs and Research Fund over two years to build the metaverse responsibly. To further showcase its ambition in this scene, the tech giant also rebranded its parent company from Facebook to Meta, shifting its focus away from social media.
Join our Digital Marketing Asia conference happening from 9 November 2021 – 25 November 2021 to learn about the upcoming trends and technologies in the world of digital. Check out the agenda here. 
Related articles:
Tinder swipes right on performance marketing agency for SEA duties
Tinder wants you to feel the ‘Vibes’ through its in-app event
Tinder US pushes for physical meet-ups with free COVID-19 test kits to first 500 matches
Tinder criticised for alleged age-based subscription price discrepancy
#ExplainIt: Is there a need for a chief metaverse officer?
Metaverse for marketers: ‘Ignoring it now is like ignoring social media 10 years ago’

source

Metaverse

Lamina1 Presents Inaugural “Open Metaverse Conference” Connecting the Worlds of Blockchain and the Metaverse for a Next-Gen Internet – Business Wire

Published

on

Featuring a keynote from co-founder and futurist Neal Stephenson, the first-of-its-kind event aims to empower creators and coders to build the Open Metaverse together
LOS ANGELES–(BUSINESS WIRE)–Lamina1, a Layer 1 blockchain optimized for the Open Metaverse, today announced its role as founding sponsor of the Open Metaverse Conference, a first-of-its-kind industry event bringing together the worlds of the Metaverse and Web3 to build a more open and immersive Internet. The two-day conference will take place from February 8-9, 2023 in Los Angeles, California, and will gather experts and builders spanning Metaverse experiences, Web3, and entertainment.

Co-founded by Neal Stephenson, renowned futurist and science fiction author who originally coined the term “Metaverse,” and cryptocurrency pioneer Peter Vessenes, founder of the first VC-backed Bitcoin company, Lamina1 will provide the infrastructure to empower rapid expansion of the Open Metaverse. As the founding sponsor of the Open Metaverse Conference, Lamina1 will provide a forum for critical conversations around identity, privacy and interoperability, while exploring how audience engagement, creative storytelling, and the technicalities of blockchain can work hand-in-hand to make the vision of the Open Metaverse a reality.
The Open Metaverse Conference will feature keynotes from renowned technologists and storytellers who are pioneering visions for the next era of the Internet. Attendees will hear from Lamina1 co-founders Neal Stephenson and Peter Vessenes, as well as Philip Rosedale, founder of virtual world Second Life (Linden Lab) and co-founder of virtual platform High Fidelity, John Gaeta, Oscar-winning VFX pioneer (The Matrix) and CCO of character persona company Inworld AI, Cathy Hackl, Metaverse and Web3 strategist and founder of design consultancy Journey, and other industry crossover leaders to be announced. Keynote sessions will be complemented by diverse speakers and side events spanning games, art, entertainment, and commerce. To connect these key areas of culture with the technology that enables them, the Open Metaverse Conference will also facilitate technological deep dives for attendees from leaders in Web3, immersive computing, and technology standards groups. Presenting partners include the Metaverse Standards Forum, the Open Metaverse Interoperability Group, and the Open Metaverse Alliance for Web3 (OMA3), all organizations fostering interoperability.
“We are at a moment in time when developers, creatives, and producers can finally design the seamless and persistent experiences we’ve dreamed about,” said Jamil Moledina, Vice President of Games Partnerships and Media at Lamina1. “The Open Metaverse Conference will serve as the big tent for everyone who’s thinking about creating never-before-possible experiences that allow creators and consumers to enter unique virtual worlds on a level playing field.”
“OMA3 is pleased to collaborate with Lamina1 and the Open Metaverse Conference in promoting interoperability,” said Robby Yung, CEO of Animoca Brands. “OMA3 looks forward to developing talk tracks to encourage the creation of a more open and immersive internet.”
The conference will encourage interdisciplinary dialogue through debates, pitch sessions, roundtable discussions, and networking opportunities to help drive new ideas and connections.
“We felt a real sense of urgency to facilitate discussion with our colleagues and creators across the spectrum,” said Rebecca Barkin, President of Lamina1. “We know that the Open Metaverse will be built collaboratively and with a set of shared values, and we’re happy to provide this forum to address the needs of the community and to solve big problems together.”
For more information on the Open Metaverse Conference, visit www.openmetaverseconf.com.
About Open Metaverse Conference 
The Open Metaverse Conference (OMC) is an industry-first event presented by Lamina1 focused on bringing together the Metaverse and blockchain technology. The conference gathers key stakeholders spanning developers, creatives, producers, product owners, and executives to ask and address big questions around the development of a truly Open Metaverse that leverages open-source, collaborative principles and blockchain decentralization.
About Lamina1 
Lamina1 is a Layer1 blockchain optimized for the Open Metaverse. The brainchild of legendary futurist Neal Stephenson (who first conceptualized the term “Metaverse” in his 1992 best-selling novel Snow Crash) and Peter Vessenes, a foundational leader in the crypto space from the early days of Bitcoin – Lamina1 is on a mission to deliver the blockchain technology, interoperating tools, and decentralized services that will establish it as the preferred destination for creators building a more immersive Internet. It is the first provably carbon-negative blockchain in the world.
K.C. Maas
Wachsman
kc.maas@wachsman.com
K.C. Maas
Wachsman
kc.maas@wachsman.com

source

Continue Reading

Metaverse

Facebook Founder, Zuckerberg Drops Out Of 10 Richest Men After Losing Half Of Fortunes – SaharaReporters.com

Published

on

According to Forbes, the Facebook founder has lost more than half his fortune—a staggering $76.8 billion—since September 2021, dropping him from No. 3 on The Forbes 400 list of the U.S.’ wealthiest people to No. 11. Worth $57.7 billion on this year’s list.
 
Meta chief executive officer, Mark Zuckerberg has lost his spot in the list as one of the 10 richest people in America.
According to Forbes, the Facebook founder has lost more than half his fortune—a staggering $76.8 billion—since September 2021, dropping him from No. 3 on The Forbes 400 list of the U.S.’ wealthiest people to No. 11. Worth $57.7 billion on this year’s list.
Zuck trails Walmart heir Jim Walton, former New York City mayor Michael Bloomberg and other tech moguls such as ex-Microsoft CEO Steve Ballmer and Google founders Sergey Brin and Larry Page. No one in America has lost as much money over the past year as Zuckerberg.
He has the cratering stock price of Meta (formerly Facebook) to thank for his exit from the top 10. Shares have plunged 57% since last year’s Forbes 400, which used stock prices from September 3, 2021. Tech stocks are generally in a slump with the market downturn, but Meta’s fall outpaces both the Nasdaq (-9.8%) and the S&P 500 (-13.5%), as well as Microsoft’s 14% decline, Google-parent Alphabet‘s 25% drop and Amazon’s 27% dive.
Investors are spooked by a privacy policy update from Apple last year that made it harder for tech companies to track users across apps, impacting Meta’s ad sales. Meta reported its first-ever quarterly revenue decline in July–a 1% drop, to $28.8 billion.
“Facebook makes most of its money from advertising, and now it just doesn’t have that data anymore,” says Mark Zgutowicz, an analyst at research and investment banking firm Benchmark.
“All those data signals went away, which basically means that advertisers are having trouble telling whether a campaign was successful or not.”
Compounding the problem for Meta, TikTok is luring away advertisers, along with lucrative Gen Z and millennial users. In February, Meta announced its first-ever quarterly loss of daily active users. A recent internal report showed that Meta’s TikTok clone, Instagram Reels, is struggling to compete, according to Wall Street Journal report.
Under normal circumstances, a slight dip in revenue might be manageable, but Meta is also investing heavily in virtual reality and the metaverse, which is dragging down operating profit. In 2021, the company’s metaverse division, Meta Reality Labs, lost $10 billion. While the metaverse is all Zuckerberg wants to talk about, investors are less enthusiastic so far. “It’s a long tail investment and, for now, it’s kind of a cash suck,” Zgutowicz says.
Zuckerberg first became a billionaire in 2008, just four years after founding Facebook. At 23, he was the youngest self-made billionaire at the time, debuting at No. 321 on The Forbes 400, worth $1.5 billion. By 2011, Zuckerberg’s net worth had increased nearly 12 fold to $17.5 billion.
This year isn’t the first time Zuckerberg’s net worth has taken a dive. After Facebook’s famously disappointing IPO in 2012, Zuckerberg fell from No. 14 to No. 36 on The Forbes 400. But it didn’t last long. The following year, Zuckerberg bounced back and, up until now, his fortune has continued to climb. Despite the litany of controversies and scandals plaguing the company, Facebook’s ad machine had reliably churned out enough money to impress investors, sending Zuckerberg’s net worth soaring to $134.5 billion last year, his highest net worth ever.
View the discussion thread.
SaharaReporters.com is an outstanding, groundbreaking news website that encourages citizen journalists to report ongoing corruption and government malfeasance in Africa. Using photos, text, and video dynamically, the site informs and prompts concerned African citizens and activists globally to act, denouncing officially-sanctioned corruption, the material impoverishment of its citizenry, defilement of the environment, and the callous disregard of the democratic principles enshrined in the constitution.
Copyright © 2006–2022 Sahara Reporters, Inc. All rights reserved. — Privacy Policy

source

Continue Reading

Metaverse

Disney CEO Bob Chapek plotting a metaverse for Disney+ that will recreate their parks online – Daily Mail

Published

on

By Alex Oliveira For Dailymail.Com
|

93
View
comments

Disney is plotting a metaverse that would let people experience the most magical place on earth without ever setting foot in the theme park.
CEO Bob Chapek said the media giant’s metaverse would exist on its streaming platform, Disney+, and allow ‘the 90 percent of people that will never ever be able to get to a Disney park,’ to experience it in virtual reality.
‘We call it next-gen storytelling’ Chapek said in an interview with Deadline, noting that he didn’t like use the phrase metaverse ‘because it has a lot of hair on it.’
But regardless of whatever Chapek prefers to call the planned platform, many have responded by calling the move out of touch with Disney’s fanbase, and argued that if the parks stopped hiking prices more people would be able to visit.  
The move comes as Chapek – who took the helm at Disney in 2020 – struggles to make a name for himself in the shadow of his innovative predecessor, Bob Iger, and keep afloat amid controversies ranging from the park’s rising prices, to Disney’s stance on Florida’s Don’t Say Gay bill. 
Just last week, Chapek broke a months-long silence on an apology he issued in an attempt to quell Disney staff who were outraged by his failure to speak out against the controversial bill last spring, saying he chose to remain mum on the matter because he didn’t want to get Disney caught in a ‘political subterfuge.’ 
Disney CEO Bob Chapek said the media giant’s metaverse would exist on its streaming platform, Disney+, and allow people to experience park rides in virtual reality
Disney’s metaverse move comes as Chapek – who took the helm at Disney in 2020 – struggles to make a name for himself in the shadow of his innovative predecessor, Bob Iger
Chapek characterized the Disney metaverse as a way to experience the theme parks for the multitudes of people who are unable to actually make the trip in person.
‘We wish every person would have the opportunity to come to our parks, but we realize that’s not a reality for some people,’ he told Deadline, ‘we have before us an opportunity to turn what was a movie-service platform to an experiential platform and give them the ability to ride Haunted Mansion from a virtual standpoint.’
He said metaverse users would have an experience beyond what regular parkgoers have, and be able to step out of the ride-cars to explore sets and interact with characters. 
‘Maybe we’ll give them the opportunity what every single person in the park wants to do, and unfortunately too many of them do it, just to get off the attraction. See how it works, see how those ghost dancers move,’ he said. 

But many responded to the news by saying if Disney would just stop raising its prices, more of those 90 percent of people who cannot visit the parks would be able to.
‘Damn Disney. Just say it direct like that,’ wrote tech critic Juan Carlos Bagnell on Twitter, ‘90% of the HUMAN POPULATION is too poor to visit our parks, but hopefully some are less-poor-enough to own VR goggles and ride our rides in a metaverse clone…’
Commenters on the Deadline interview were equally unimpressed, with one saying ‘The reason 90% of people may not be able to experience the parks is because you keep hiking the cost of GOING to the parks beyond what most people can actually afford, Bob.’
‘Costs are up at the parks. Moral appears to be down. Iger had imagination and could adapt,’ said another.

Disney park prices have skyrocketed since Chapek was fully given charge at Disney in 2022. At California parks, ticket prices jumped 6 percent to $164 for single-park passes, while the price of getting into more than one park over the course of a day rose 9 percent to $319.
At the Florida parks the price to get into the park after 2pm rose to $169, while before 2pm fans were asked to fork over $194. Those prices could also rise based on an increased demand on any day.
‘If you’re the kind of person that budgets or saves for vacations, Disney Parks aren’t for you any longer,’ wrote a fed-up customer on Reddit, ‘That’s a Premium Physical Experience, and there’s plenty of national and international wealthy families to afford going indefinitely.’
And in August, as inflation scorched the US economy, Chapek warned those prices could continue to rise.
‘It’s all up to the consumer,’ he said, according to The New York Post, ‘If consumer demand keeps up, we’ll act accordingly.’
Disney’s metaverse would allow people to experience park rides like the Haunted Mansion without ever setting foot in Disney World
Chapek noted the virtual reality experience could go beyond simply sitting in the car and experiencing the ride the way park-goers do, but would allow people to step off of the tracks and explore the ride sets up close
Chapek has hardly been the happiest CEO on Earth since he took the reins at Disney.
After beginning his tenure in February, 2020, he was thrust immediately into the chaos of navigating Disney through the perils of the pandemic, which saw the media company’s primary revenue streams – theme park revenue and movie theater tickets – vanish like a pair of glass slippers at midnight.
To help steady the ship, Iger – much to Chapek’s ire, reportedly – was kept on in a leadership position through 2021.
But as soon as Chapek was given full control in 2022 his price hikes had customers raising eyebrows about whether he was up to the same scratch as the visionary Iger.
Those doubts were doubled-down on by Disney staff after Chapek decided to remain quiet on Florida’s Don’t Say Gay bill, a law which barred schools from discussing sexuality or gender with children between kindergarten and third grade.
Many Disney employees viewed the law as homophobic and an affront to the inclusive values of Disney, and publicly voiced their outrage that Chapek did not speak out against it.
Chapek said the metaverse would also work in conjunction with real-world visits to Disney theme parks
Disney is plotting a metaverse that would let people experience the most magical place on earth without ever setting foot in the theme park
He later apologized to staff, publicly decried the bill, and announced Disney had paused all its political donations within Florida.
Last week, Chapek addressed that apology for the first time since he issued it, saying he had struggled to balance the needs and beliefs of every one of his employees and customers.
‘What we try to do is be everything to everybody,’ Chapek told The Hollywood Reporter in a recent interview, ‘That tends to be very difficult because we’re The Walt Disney Company.’
‘We certainly don’t want to get caught up in any political subterfuge, but at the same time we also realize that we want to represent a brighter tomorrow for families of all types, regardless of how they define themselves,’ he said.

Published by Associated Newspapers Ltd
Part of the Daily Mail, The Mail on Sunday & Metro Media Group

source

Continue Reading

Trending

Copyright © Diaily Meta News