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Virtual Nikes: Shoe Giant Follows Facebook Into The Metaverse – Forbes

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One week after Facebook announced it would rebrand to Meta to focus on a metaverse where people can meet and connect virtually using any device, Nike appears among the first major brands preparing for a launch into the metaverse.
GREECE – 2021/05/07: In this photo illustration a Nike logo seen displayed on a smartphone screen … [+] with Nike website in the background. (Photo Illustration by Nikolas Joao Kokovlis/SOPA Images/LightRocket via Getty Images)
Nike filed trademark applications last week with the U.S. Patent and Trademark Office for Nike-branded virtual goods, including clothing and sneakers, with sources telling CNBC News that the move is the company’s first step toward rolling out virtual products in the metaverse space.
The day Facebook announced its rebranding, it tweeted at Texas supermarket chain H-E-B, “wondering what groceries in the metaverse will look like,” signaling a potential collaboration where people could order groceries virtually online, as the supermarket chain completes construction on a new tech center in San Antonio.
Meta has also hinted at working with its long-time e-commerce partner Shopify, saying it “couldn’t wait to explore” the possibilities of selling “physical and digital products” with the company in the metaverse.
Microsoft has announced it would create their own digital virtual universe called “Microsoft Mesh” — a direct competition to Facebook’s metaverse — and it would introduce new features to Microsoft Teams like 3D avatars and virtual meeting rooms as a part of its digital offerings.
Facebook’s name change and new announcements come as the company faces scrutiny for internal documents that were released by whistleblower Francis Haugen, who alleged the company allowed misinformation to spread on its platform and ignored research that its apps were harmful to teen mental health, which Zuckerberg has denied. In an effort to distance itself from the allegations, the company rebranded and announced a slew of new features coming to its platforms, including the building of its metaverse. Zuckerberg said they had high hopes for it, with a goal of reaching a billion people and hosting “hundreds of billions of dollars of digital commerce.”
At Facebook’s annual Connect conference, Meta CEO Mark Zuckerberg gave some details into the digital world the company hopes to build, saying it would create virtual spaces for work and education, as well as virtual workout sessions. In a founder’s letter released with the launch of the company’s new name Meta, Zuckerberg said people would be able to do “almost anything you can imagine” and that they want the metaverse to feel as if a person is “right there with another person or in another place.” 
Facebook Announces New Name: Meta (Forbes)
Most Americans Still Like Facebook, Poll Finds—But Not Mark Zuckerberg Or Its New Meta Name (Forbes)

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Metaverse Crypto Index Fund Launched by Matthew Ball, Multicoin, and Bitwise – Decrypt

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There's a wide array of crypto builders working to bring the metaverse to life, whether it's via platforms, tools, assets, or infrastructure. Now one of the leading voices around the metaverse has launched an index fund focused on crypto assets tied to the next-generation internet.
Today, writer and venture capitalist Matthew Ball announced a partnership with Multicoin Capital and Bitwise Asset Management to launch the Ball Multicoin Bitwise Metaverse Index. Bitwise has also made an associated fund available to qualified purchasers.
"We developed the Ball Multicoin Bitwise Metaverse Index Fund because, prior to today, there was no easy, expert, and methodologically diversified way for investors to have broad-based exposure to bona fide metaverse-focused crypto assets," Ball told Decrypt.
"To this end, the Index doesn't exist to time Event A or Market Conditions B. It exists so that investors can participate in what we believe is a multi-trillion dollar transformation, which will unfold over the coming decade," he continued. "If blockchain is relevant to the future of the metaverse, and our approach is sound, we believe the opportunity is significant—today, tomorrow, next month, and so forth."
The index will feature up to 40 crypto assets chosen by the partners, but a list of included assets was not provided to Decrypt by the time of publication. Bitwise's associated fund is available to qualified purchasers with a $100,000 minimum investment.
Ball described the Ball Multicoin Bitwise Metaverse Index as a "rules-driven index that combines the best of institutional indexing approaches with special adaptations to the crypto and metaverse spaces. That includes various risk screens, such as analyzing liquidity, developer activity, tech and regulatory risk, and "relevancy to the metaverse," said Ball.
"The ultimate goal is to curate the crypto assets that will be outsized contributors to the creation and success of an open metaverse," he added.
The metaverse refers to a future version of the internet that many believe will be built on blockchain technology. It's expected to be a more immersive and interactive experience that people navigate via 3D avatars and use for work, play, shopping, and socializing. It may also use NFT assets for user-owned items like avatars, apparel, and virtual land.
Ethereum-based games like Decentraland and The Sandbox are seen as early examples of the metaverse.
Facebook also showcased its own vision for the space and even rebranded its parent company to Meta last fall. However, it's not entirely clear whether Facebook's plan is for an open platform that is interoperable with others.
Ball is a leading writer on the metaverse whose work has been published in The New York Times, The Economist, and Bloomberg. His book, "The Metaverse: And How It Will Revolutionize Everything," is due out from W.W. Norton in July.
He's also a managing partner at EpyllionCo, which has invested in crypto startups such as Dapper Labs and Mirror, as well as a venture partner at Makers Fund. Ball is also behind the Roundhill Ball Metaverse ETF, which focuses on metaverse-centric stocks and trades on the New York Stock Exchange.
"Our objective was the creation of a diversified, balanced, and expertly-designed crypto Metaverse Index," explained Multicoin Capital co-founder and managing partner, Kyle Samani.
"This required a similarly capable team," he continued. "Matthew Ball is the definitive thought-leader in metaverse strategy and investing. We specialize in crypto assets and are one of the preeminent crypto investment firms. And Bitwise Asset Management is the proven leader in crypto indexes and index funds."

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Meta's losses show the metaverse's costly risk – Insider Intelligence

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Facebook parent Meta launches startup accelerator with India’s IT ministry in metaverse push – TechCrunch

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Meta Platforms is looking at India’s burgeoning startup ecosystem as it bolsters its bet on the metaverse. The social juggernaut has partnered with the Indian IT Ministry’s startup hub to launch an accelerator in the country to broaden innovation in emerging technologies, including augmented reality and virtual reality, officials said Tuesday.
MeitY Startup Hub and Meta’s effort, called XR Startup Program, will work with 40 early-stage startups and help them in research and development and developing workable products and services. Each startup will also receive a grant of over $25,000, the American giant said.
The program, supported by Meta’s $50 million XR Programs and Research Fund, will initially hand pick 80 startups to attend a bootcamp. It will also help startups with finding customers, inking relationships and raising funds, Meta said.
Rajeev Chandrasekhar, Minister of State for Electronics & Information Technology and Skill Development and Entrepreneurship, said the program is especially aimed at helping encourage technology innovation in smaller cities and towns.
The XR Startup Program is the latest of Meta’s growing participation in the South Asian market’s upskilling efforts. The firm, whose Facebook and WhatsApp services identify India as their largest market by users, partnered with Central Board of Secondary Education, a government body that oversees education in private and public schools in the country, to launch a certified curriculum on digital safety and online well-being, and augmented reality for students and educators in the country.
The program — to be implemented by four Indian institutions, including IIT Delhi — will also host a “grand challenge” for innovation in categories including education, healthcare, entertainment, agritech, climate action, sustainability and tourism, the American giant said.
“India will play a pivotal role in defining future technologies. Decisions and investments made here in India now shape global discussions on how technology can deliver more economic opportunity and better outcomes for people. It is critical that we help to create an ecosystem that will enable India’s tech startups and innovators to build the foundations of the metaverse,” said Joel Kaplan, VP of Global Policy at Meta, in a statement.
Meta’s interest with working with startups in India is also not newly found. The company has backed three startups in the country, including social commerce platform Meesho and online education group Unacademy.
3 views: Is the metaverse for work or play?

“India’s rapid tech adoption combined with a vast pool of tech talent puts the country in a vantage position for shaping the future of the internet,” said Ajit Mohan, VP and MD of Facebook India, in a statement.
“For this future to be equitable, it will require active participation from all stakeholders, including developers, businesses, creators, policymakers, and entrepreneurs. We are excited to collaborate with MeitY Startup Hub and hope that the XR Startup Program will act as a catalyst to unlock the use of immersive technology across sectors like education, healthcare, agritech and tourism, not only in India but across the globe.”

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