Connect with us

NFT

Kendra Scott Develops NFTs With Female Artists For Women's History Month – JCK

Published

on

Designers / Industry
By Karen Dybis | March 15, 2022
Women’s History Month may suggest an examination of the past, but for jewelry brand Kendra Scott, it’s also a chance to look forward to both the celebration of female artists and the potential of women within the NFT marketplace.
This month, Kendra Scott is working with five female artists to develop NFTs based on the company’s Women Empowerment charm. The goal is not only to boost these women’s work within the art world but also to bring women into the lucrative space of non-fungible tokens, where artwork sales have set financial records—often without female artists as part of the landscape.
The first artwork inspired by the Kendra Scott charm—which gives a portion of its regular sales to benefit women’s and children’s causes throughout the year—sold out within an hour on OpenSea, an NFT marketplace. Customers who purchase these NFTs receive one of the Women Empowerment charms as well.
Kendra Scott is sponsoring the costs of putting the artwork onto the marketplace, promoting the artwork on its brand channels, and returning all profits to the artists, says Kellyann Miller, Kendra Scott’s director of brand marketing.
What makes this branded NFT collection stand out is the artwork itself. Coco, one of the artists who is working with Kendra Scott, created three NFTs to put on the market. Coco is an artist at her NFT collective, Stardust Society; OpenSea is the world’s first and largest digital marketplace for crypto collectibles and NFTs.
Coco also is host of New Girl on the Blockchain, a twice-weekly show on Twitter where she explains everything NFT in a way that everyday people can understand.
Her Stardust collection features a portrait of three women, their hair long and pastel colored, each wearing a Kendra Scott–inspired flower. What catches the attention most is their eyes—surrounded by a kind of sparkly stardust, they gaze directly at the viewer with a frank expression that seems to maintain a distance while also acknowledges their innate beauty.
Coco says it is easiest to think of NFT artwork like a trading card. It is kept in a wallet, like a coin or token. You can keep it forever just for the enjoyment or to see if it goes up in value. You also can trade it or sell it, just like an artistic sort of stock.
“Right now, women are largely underrepresented in the NFT space. Female artists account for only 5% of NFT sales,” Coco says. “By building up and nurturing these inclusive spaces, [Kendra Scott] is really paving the way for serious change.”
Miller says Kendra Scott as a brand wanted to get into the NFT space in a leadership role as well as show its willingness to grow and remain innovative as the company celebrates its 20th anniversary this year.
“We’re taking our heritage and blending these two worlds together. It’s also giving us a chance to work with this new wave of female entrepreneurs,” Miller says.
For Coco, such a collaboration shows jewelers the potential in the NFT space and adds credibility between a household name like Kendra Scott and female artists like herself who are developing this next phase of the web.
“Personally, NFTs have changed my life,” Coco says. “I was laid off from my job because of COVID, and I was living on food stamps. Because of the NFT space, I can make a living and support myself, truly making my dream of being a full-time artist come true. This career is possible because of NFTs. When companies like Kendra Scott come in as a partner with NFT artists like me, it really propels us forward.”
Top: Coco is one of the female artists working in collaboration with Kendra Scott to inform and sell her NFT artwork as part of Women’s History Month. Kendra Scott is sponsoring the artwork and its position on the NFT marketplace to boost women’s potential in the lucrative art landscape (photos courtesy of Coco and Kendra Scott). 
Follow me on Instagram and Twitter
By JCK
March 15, 2022
By Rob Bates
March 15, 2022
By Karen Dybis
March 15, 2022
By Annie Davidson
March 15, 2022
2021 © RX USA. Use of this website is subject to terms of use.
Are you sure you want to log out?

source

NFT

FASB Excludes NFTs, Some Stablecoins From Crypto Accounting Project – The Wall Street Journal

Published

on

source

Continue Reading

NFT

Michael Saylor can't stop: MicroStrategy now holds 130,000 Bitcoin – Cointelegraph

Published

on

MicroStrategy bought an additional 301 BTC for $6 million at an average price of $19,851, the company’s executive chairman announced on Twitter.
MicroStrategy now owns 0.62% of all the Bitcoin (BTC) that will ever be mined. The company’s executive chairman, Michael Saylor, announced that the company bought another 301 BTC for roughly $6 million at an average price of $19,851 per BTC. 
In sum, the company is one of the planet’s largest holders of the asset, owning 130,000 BTC. Apparently, Saylor likes round numbers, buying 301 BTC to reach the 130,000 milestone. 
MicroStrategy has purchased an additional 301 bitcoins for ~$6.0 million at an average price of ~$19,851 per #bitcoin. As of 9/19/22 @MicroStrategy holds ~130,000 bitcoins acquired for ~$3.98 billion at an average price of ~$30,639 per bitcoin.https://t.co/5kYW98ij4I
Due to plunging price action, the company’s investment is down substantially in U.S. dollar terms. MicroStrategy’s entry price is roughly $30,639 per BTC, and the Securities and Exchange Commission filing states that the firm has bought 130,000 BTC at an aggregate purchase price of approximately $3.98 billion.
If MicroStrategy started stacking sats (buying Bitcoin) at today’s prices, it would have spent $2.48 billion on 130,000 BTC. Saylor is currently at a paper loss of over a billion dollars.
According to the SEC filing, the company made the purchase with “excess cash.” Saylor recently stepped down as CEO of the company to focus on buying more Bitcoin, while Washington, DC has taken aim at the billionaire in a tax evasion lawsuit.
Bitcoin enthusiasts were quick to commend Saylor’s buy. Referred to as the “Chad” or “Gigachad,” Saylor’s conviction and commitment to buying Bitcoin despite the investment being underwater has garnered both a devout following and numerous critics.
Related: Bitcoin better than physical property for regular folks, says Michael Saylor
Other large wallet addresses include that of crypto exchange Bitfinex, which holds 170,000 BTC, and a Binance reserve wallet that holds 125,000 BTC. Binance is the world’s largest crypto exchange and has several wallets holding six figures of Bitcoin. Regarding individuals, Saylor has stated that he holds Bitcoin, and FTX CEO Sam Bankman-Fried and Binance CEO Changpeng Zhao are also “hodlers” — a meme that became popular jargon for holding crypto.

source

Continue Reading

NFT

NFT Collections Will Be Regulated Like Cryptocurrencies Under EU’s MiCA Law, Official Says – CoinDesk

Published

on

source

Continue Reading

Trending

Copyright © Diaily Meta News