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Metaverse and AR: Forces shaping business-to-business marketing – Digital Journal

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Marketers will also be focusing on more work subject matter in their attempts to appeal to consumers, especially those in distinct demographic groups.
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Sprout Social has researched and produced a report – the ‘2022 Index’ report. The report juxtaposes data between marketers and consumers around expectations for emerging platforms and technologies like the metaverse, AR/VR, and TikTok, which social platforms are being used most, the importance of taking stands on social issues, and much more.
The report identifies some important trends for the realm of business marketing. For example, 67 percent of marketers plan to invest at least a quarter of their budget into metaverse tactics over the next 12 months.
As to where this money will end up, the analysis indicates that Facebook remains the top platform. This is where marketers are focused because it is what most consumers plan to use most often through the next twelve months (at 71 percent). This is followed by YouTube (51 percent), Instagram (49 percent), and TikTok (38 percent).
Hence, marketers plans are similar with Facebook (65 percent), Instagram (59 percent), TikTok (39 percent) and YouTube (35 percent) topping the list for campaign activity.  
Interesting, there is a discrepancy in priority between consumers and marketers, especially with YouTube. This variation signals that brands should look more closely at the content and formats consumers prefer to engage with.
Marketers will also be focusing on more work subject matter in their attempts to appeal to consumers, especially those in distinct demographic groups. Here, the survey finds that 71 percent of consumers think it is important for brands to take a stand on sensitive issues. Such patterns are higher among the artificial divisions of consumers placed into Gen Z (73 percent) and Millennials (77% percent), according to their age.
Looking into the key trends from the report for Digital Journal is Sprout’s CMO Jamie Gilpin. The expert considers what really stands out to her from this year’s report.
Gilpin  has identified an important them within the report, noting: “While social trends have ebbed and flowed over the last nine years that Sprout Social has issued its annual Index, something that really stands out from this year’s report is the interest and outsized investment in new technologies like the metaverse and AR/VR.”
This development provides some value to the investment that Meta (Facebook’s parent company) is putting into the metaverse.
This type of activity is shaping the commercial world. Here Gilpin points out: “What I find most exciting about this finding is it shows how marketers are preparing their teams now for the surge in interest we expect to see in the next year or two.”
This is something where Gilpin believes specialist roles can drive change, as she concludes: “We, as marketers, really have an opportunity to lead the way and show consumers what is possible.”
Dr. Tim Sandle is Digital Journal’s Editor-at-Large for science news. Tim specializes in science, technology, environmental, and health journalism. He is additionally a practising microbiologist; and an author. He is also interested in history, politics and current affairs.
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Facebook parent Meta launches startup accelerator with India’s IT ministry in metaverse push – TechCrunch

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Meta Platforms is looking at India’s burgeoning startup ecosystem as it bolsters its bet on the metaverse. The social juggernaut has partnered with the Indian IT Ministry’s startup hub to launch an accelerator in the country to broaden innovation in emerging technologies, including augmented reality and virtual reality, officials said Tuesday.
MeitY Startup Hub and Meta’s effort, called XR Startup Program, will work with 40 early-stage startups and help them in research and development and developing workable products and services. Each startup will also receive a grant of over $25,000, the American giant said.
The program, supported by Meta’s $50 million XR Programs and Research Fund, will initially hand pick 80 startups to attend a bootcamp. It will also help startups with finding customers, inking relationships and raising funds, Meta said.
Rajeev Chandrasekhar, Minister of State for Electronics & Information Technology and Skill Development and Entrepreneurship, said the program is especially aimed at helping encourage technology innovation in smaller cities and towns.
The XR Startup Program is the latest of Meta’s growing participation in the South Asian market’s upskilling efforts. The firm, whose Facebook and WhatsApp services identify India as their largest market by users, partnered with Central Board of Secondary Education, a government body that oversees education in private and public schools in the country, to launch a certified curriculum on digital safety and online well-being, and augmented reality for students and educators in the country.
The program — to be implemented by four Indian institutions, including IIT Delhi — will also host a “grand challenge” for innovation in categories including education, healthcare, entertainment, agritech, climate action, sustainability and tourism, the American giant said.
“India will play a pivotal role in defining future technologies. Decisions and investments made here in India now shape global discussions on how technology can deliver more economic opportunity and better outcomes for people. It is critical that we help to create an ecosystem that will enable India’s tech startups and innovators to build the foundations of the metaverse,” said Joel Kaplan, VP of Global Policy at Meta, in a statement.
Meta’s interest with working with startups in India is also not newly found. The company has backed three startups in the country, including social commerce platform Meesho and online education group Unacademy.
3 views: Is the metaverse for work or play?

“India’s rapid tech adoption combined with a vast pool of tech talent puts the country in a vantage position for shaping the future of the internet,” said Ajit Mohan, VP and MD of Facebook India, in a statement.
“For this future to be equitable, it will require active participation from all stakeholders, including developers, businesses, creators, policymakers, and entrepreneurs. We are excited to collaborate with MeitY Startup Hub and hope that the XR Startup Program will act as a catalyst to unlock the use of immersive technology across sectors like education, healthcare, agritech and tourism, not only in India but across the globe.”

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WHAT IS QUILVIUS (QVUI)? LET'S EXPLORE THIS UPCOMING METAVERSE CRYPTO PROJECT – Asianet Newsable

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WHAT IS QUILVIUS (QVUI)? LET’S EXPLORE THIS UPCOMING METAVERSE CRYPTO PROJECT  Asianet Newsable
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