Connect with us

Metaverse

Meta’s new Metaverse ad shows what’s wrong with VR marketing – MIXED Reality News

Published

on

Meta presents an impressive metaverse in its new Japanese commercial. The reality, however, looks different.
It’s a problem that has long plagued the VR industry: How can you advertise something that you have to experience yourself to understand?
In a commercial shot for Japanese audiences, Meta goes for the sledgehammer method and presents an XXL vision of the Metaverse that could have come straight out of Ready Player One. We see brute sci-fi action, a fast-paced treasure-hunting adventure and a fantasy dragon ride.
The three protagonists obviously know each other and plunge into Metaverse adventures together. The final scene unites the friends as they run down a street into a virtual sunset. The lettering of Meta Quest 2 is superimposed. The commercial’s motto: “Be who you want to be, do what you want to do, go where you want to go.”
The commercial is staged with a lot of visual pomp and is beautiful to look at, no question. But it’s also very unrealistic.
It paints a pop vision of the Metaverse as it might look in twenty years – or never. At the risk of being labeled a killjoy: The physicality and haptics that the commercial conjures up cannot be realized with conventional VR technology and are therefore misleading.
Meta’s own proto-metaverse Horizon Worlds is still far from a sci-fi vision. | Image: Meta
Those who play around with a VR headset in their own living room remain bound to their bodies and the physical world with all its laws and limitations. This has advantages and disadvantages, as I have explained in more detail elsewhere.
Those who think the clip exaggerates because it considers the cultural sensitivities of the Japanese are mistaken. Similar Meta commercials have been made for Western audiences as well.
Check your inbox or spam folder to confirm your subscription.

Now, it’s not illegal to advertise with lofty visions of the future that invite people to dream. The Metaverse, as envisioned by Mark Zuckerberg, is ultimately a hope, not a reality.
However, those who approach virtual reality with unrealistic expectations could literally be brought down to earth and say goodbye to this technology forever.
Sony had made similar VR commercials in the past and is being a bit more pragmatic and closer to reality when it comes to the soon-to-be-released Playstation VR 2. The official trailer of the VR headset only shows what players can see and do based on the upcoming VR games, not fantasy products.
Note: Links to online stores in articles can be so-called affiliate links. If you buy through this link, MIXED receives a commission from the provider. For you the price does not change.
Check your inbox or spam folder to confirm your subscription.

source

Metaverse

The Metaverse and Crypto – The Motley Fool

Published

on

Founded in 1993 by brothers Tom and David Gardner, The Motley Fool helps millions of people attain financial freedom through our website, podcasts, books, newspaper column, radio show, and premium investing services.
Founded in 1993 by brothers Tom and David Gardner, The Motley Fool helps millions of people attain financial freedom through our website, podcasts, books, newspaper column, radio show, and premium investing services.
The metaverse, cryptocurrency, Web3. Besides all three of these things being hot technology buzzwords, what do they have in common? For many tech developers and investors, the metaverse and crypto are intertwined and will become part of Web3 — a decentralized internet controlled by individual users rather than by big companies.
Although the metaverse (basically three-dimensional immersive virtual worlds) and cryptocurrency (Bitcoin (CRYPTO:BTC) being the first of thousands of cryptos) are two very different things, they could come to heavily rely on each other as they develop.
Let's start with a fundamental piece of technology that lies at the heart of both cryptocurrency and the metaverse: blockchain. Originally designed by Bitcoin creator Satoshi Nakamoto and now used by other big cryptos such as Ethereum (CRYPTO:ETH), blockchain is a public digital ledger that records transaction data. Transactions utilizing a blockchain network can be peer-to-peer and remove intermediaries (such as a bank or tech company) from user interactions. This can reduce cost and speed up the time for transactions to take place, among other things.
Commerce on the internet is still taking place using a digital version of traditional fiat currencies. Blockchain and currencies based on it were developed as a digital-native means of transacting business in a digital world. Metaverses with their 3D virtual worlds and immersive services are also seen by some as utilizing blockchain technology as a way to create permission-less interactions between internet users.
There are lots of 3D immersive worlds in existence today, such as video games where players can interact with each other in real time. By some definitions, though, these 3D worlds don't truly become part of the metaverse until they have a fully fledged digital economy.
Many of these games and services allow users to purchase digital items. For avid video gamers, this is a common practice. Outfits and accessories can be purchased to customize your in-game look or improve player performance. Cloud computing-based services utilize a similar concept, enabling a free-to-use or cheap starter package but locking premium or add-on features behind a paywall.
Sound a little pointless and far-fetched? This concept of metaverse shopping could have real-world applications, too. Shoppers could try on a virtual version of clothes in the metaverse before making a purchase. Nvidia (NASDAQ:NVDA) CEO Jensen Huang talks a lot about "digital twins" of physical world locations, which has tremendous potential for businesses when designing and constructing property or planning for manufacturing projects. The same could be said for individuals who could preview a home remodel or sample a product, such as furniture, in a digital recreation of their home. 
With the potential for e-commerce and social interaction, this is where cryptocurrencies and applications built on a blockchain enter. Direct peer-to-peer interactions on the web hold the promise of instantaneous settlement of funds and near-zero fees. Item ownership can be guaranteed using an NFT (non-fungible token), which could take the form of a piece of art, a digital collectible item, or a digital version of a real-world purchase, such as a pair of Nike (NYSE:NKE) sneakers you could also wear in the metaverse.
For now, though, the metaverse is largely the realm of the video game industry and other imaginative start-ups. It's worth noting that turmoil in the crypto space during the first half of 2022 has also cast a shadow on the metaverse and its viability as a fully fledged digital economy. Nevertheless, here are four early-stage projects to watch that are bridging the gap between cryptocurrencies and the metaverse.
The Sandbox (CRYPTO:SAND) is a user-created digital world in which users can create and sell digital content within the game. SAND is the in-game token that acts as a currency and is built atop the Ethereum blockchain network. These tokens can be bought and sold on a number of cryptocurrency exchanges. SAND can be used to purchase virtual land, buildings, accessories, and other items as NFTs.
Decentraland (CRYPTO:MANA) is another Ethereum network-based metaverse experience. Participants can use the native token MANA to purchase virtual land and develop it for games and other experiences, as well as for avatars and digital accessories. Decentraland is controlled by the Decentraland DAO (decentralized autonomous organization). Owners of MANA or virtual property in Decentraland can participate in the DAO and vote on initiatives and new development.
Think of Axie Infinity (CRYPTO:AXS) as an Ethereum blockchain-based version of Nintendo's (OTC:NTDOY) Pokémon franchise. Players train fantasy monsters called Axies and compete against other teams. Axie Infinity is a "play-to-earn" game, meaning participating can earn the player AXS tokens. The tokens can be spent on new Axies (which trade as NFTs), training existing Axies to improve their traits, and the upcoming launch of virtual land within the Axie Infinity universe. The most expensive Axie ever was bought for the equivalent of $820,000 of Ethereum (at the then-market price).
Crypto Baristas is an NFT project that aims to bridge the gap between the physical and virtual worlds. Owners of a Crypto Barista NFT character get access to a metaverse where other coffee enthusiasts can meet. But this is more than just a place to grab a virtual coffee. The project is also being used to fund an actual café in New York City called Coffee Bros., which will partner with coffee farmers around the world (the first being an established farmer in Honduras). At this point, this is a very new project that has only just recently released a white paper on how its tokens will work, but it's an example of how metaverses can also have real-world applications.  
This digital, 3D world can present real opportunity for investors.
Digital real estate is the technical term used to describe virtual property.
You can't live on virtual land, you can't farm it, and you can't mine it — but you might make a profit from it.
Read our expert Q&A about what you should know before investing in crypto.
Prices of some native tokens used in a metaverse have skyrocketed in recent years, attracting plenty of investor attention. However, bear in mind that investing in cryptocurrencies and tokens built on a blockchain network is highly speculative — and not just because they're new technologies.
Crypto coins and tokens used in the metaverse aren't businesses that generate revenue and profits. Instead, they're a type of digital currency that can be used to make purchases or participate in a metaverse. Therefore, their values are highly subjective and prone to wild swings in price. Individual stocks of businesses are very volatile, too, but investors can make assessments on their value with revenue and profit metrics — metrics that crypto investors do not have. This problem has led to some of the extreme volatility in the wider crypto universe in 2022. 
Nevertheless, early versions of the metaverse hold a lot of promise, especially for those interested in participating in them. Ownership of some cryptos grants the holder a voice in a DAO or other virtual project, and artists and other digital creators can have a new outlet for their business.
Tread lightly when it comes to investing in this space as it's moving fast and still under development. But the intersection between cryptocurrencies and the metaverse is worth keeping an eye on in the years ahead.
Why do we invest this way? Learn More
Market-beating stocks from our award-winning analyst team.
Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 11/24/2022.
Discounted offers are only available to new members. Stock Advisor list price is $199 per year.
Calculated by Time-Weighted Return since 2002. Volatility profiles based on trailing-three-year calculations of the standard deviation of service investment returns.
Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool’s premium services.
Making the world smarter, happier, and richer.

Market data powered by Xignite.

source

Continue Reading

Metaverse

SHIB May Have Reached Bottom, Ripple CBDC Hackathon Concluded, SHIB Metaverse Reveals New Concept Art: Crypto News Digest by U.Today – U.Today

Published

on

Take a look at what’s happening in the world of crypto by reading U.Today’s top four news stories.
Following the FTX crypto exchange collapse, Shiba Inu dropped to levels last seen in early summer of this year. However, this time, the SHIB price suffered slightly less: after another round of crypto market capitulation, the token did not go below the zone around $0.000009, which may signal that SHIB has once again reached the bottom. There are two factors that may trigger the rise of the meme coin’s price. The first one is Shibarium, the ecosystem’s own Layer 2 protocol, which should greatly increase SHIB’s utility and lead to increased demand, trading volumes and SHIB burning rate. The second factor is the overall crypto market environment. After the FTX crash, investor confidence may take a long time to return and even longer for tokens like SHIB, which are not at the forefront.
According to Ripple’s official announcement, CBDC Innovate, the hackathon the fintech giant organized to reaffirm its commitment to strengthening its positions in the stablecoins segment, has come to an end. Experts shared the names of the winners in three nominations: interoperability, financial inclusion and retail apps. For every nomination, a $150,000 prize was allocated. The winners of the interoperability nomination are payment application PeerPay and peer-to-peer loans machine P2P-CBDC. Checksum and conFIEL B2B platforms became the leaders of the financial inclusion track. Last, but not least, SpendTheBits and Community Loans received enterprise and individual prizes in the retail apps category. As covered by U.Today, Ripple’s competition for projects that use XRPL-based CBDCs started in July-August 2022.
Only 24 hours after revealing the concept art for its scenic dunes, the SHIB Metaverse team unveiled yet another one. This time, it is the tech trench hub that was made in ancient times and yet has evolved into a hyper-technological avenue. While working on this concept art, the team took inspiration from the architectural designs of leading universities and tech schools from around the world, such as Yale University (U.S.), Otemon Gakuin University (Japan), Rolex Learning Center (Switzerland) and many more. To get the necessary feedback from the Shiba Inu community, today the team will conduct the Tech Trench Fireside Chat at 8:00 p.m. EST/5:00 p.m. PST on the official Shibtoken Discord.

Related
Shiba Eternity Sets New Milestone After Attracting Players Worldwide: Details

The XRP community could recently see an anomaly in trading volumes, as they exceeded the current market capitalization of cryptocurrencies by 33%. With the combined value of all XRPs at $18.56 billion, in the last seven days, trading volume turned out to be $25 billion. Stablecoins USDT and BUSD are demonstrating similar figures. The abnormal pattern of XRP trading volumes is most likely due to the token being actively used by Ripple in its ODL activities, roughly speaking as fuel for the technology. According to recent reports, the company has seen an increase in ODL usage, both because the business of old partners is growing and because new ones are joining.

Valeria is the community manager at U.Today. She is a crypto enthusiast and believes that cryptocurrency is the future of finance. Currently, Valeria covers the latest news in the world of crypto and blockchain.
 
Disclaimer: Any financial and market information given on U.Today is written for informational purpose only. Conduct your own research by contacting financial experts before making any investment decisions.

source

Continue Reading

Metaverse

Top 10 Metaverse Cryptocurrencies for 10X Profit in 2022 – Analytics Insight

Published

on

source

Continue Reading

Trending

Copyright © Diaily Meta News